According to preliminary statistics of the Vietnam Fruit and Vegetable Association (Vinafruite), in June 2024, fruit and vegetable exports reached about 800 million USD, an increase of 20.84% ​​over the same period. Accumulated from the beginning of the year to the end of June 2024, fruit and vegetable exports brought in 3.5 billion USD, an increase of 30.6% compared to the same period. Notably, durian products account for 1.5 billion USD.

General Secretary of the Vietnam Fruit and Vegetable Association Dang Phuc Nguyen said that this year Vietnam aims to achieve revenue from durian of 3.5 billion USD, an increase of 55% compared to the previous year.

China is the largest durian purchasing market from Vietnam. Only in the first quarter of 2024, Vietnam surpassed Thailand to rise to the No. 1 position in durian exports to the Chinese market with a volume of 32,750 tons, worth 161 million USD, an increase of 2.4 times. times in volume compared to the same period last year. Vietnam's durian market share in China calculated by turnover has increased from 32% in 2023, to 57%.

Currently, the Vietnamese and Chinese authorities have completed technical negotiations to sign a protocol to export frozen durian and fresh coconut to China, and will then agree and sign. Protocol. If China agrees to officially import frozen durian, the export value of durian will increase very strongly. Because, a container of frozen durian exported to China will be worth many times higher than exporting fresh fruit.

In 2023, China will spend about 1 billion USD to import frozen durian, so it is possible that in the first year of entering the Chinese market, Vietnam can export 300 - 500 million USD/year.

In the future, China will increase imports of frozen and split durian for processing because of reduced transportation costs due to removing the shell from the source. Vietnamese businesses exporting frozen products are also less pressured to comply with plant quarantine regulations (risk of harmful organisms associated with fresh fruit) and can sell deep into mainland China thanks to the shortest time possible. long storage period.

However, the Vietnam Fruit and Vegetable Association noted that some recent shipments were warned of being contaminated with banned substances, affecting the reputation of Vietnamese goods. Therefore, businesses need to strengthen inspection of banned substances right at the garden and packaging facility to ensure that no shipments contaminated with banned substances are exported.

The Department of Plant Protection - Ministry of Agriculture and Rural Development recommends that localities and businesses need to closely monitor the codes of growing areas and packaging facilities, avoiding purchasing goods from unlicensed places. permits, affecting the export activities of genuine businesses.

In addition, Vietnam hopes to expand durian exports to India, helping to reduce dependence on China and open up new development opportunities for the agricultural industry.

Ms. Ngo Tuong Vy, CEO of Chanh Thu Fruit Import-Export Group Joint Stock Company, commented that expanding the market is very important, but the decisive factor is still the quality of Vietnamese durian. Ms. Vy believes that if good quality is maintained, Vietnamese durian will attract many potential markets in the future.